The account was awarded without a review. Publicis Groupe's Team One, El Segundo, Calif., was the air carrier's previous agency.
Branding and promotions
The agency said the account, expected to be carry billings of $5 million to $10 million, will include branding and promotions. In addition to creative, BBDO will handle U.S. media buying. BBDO's sibling, Colenso/BBDO, Auckland, handles the account in New Zealand.
Air New Zealand spent $2.8 million on advertising in the U.S. in 2002, and $1.4 million for the first quarter of 2003, according to TNS/Media Intelligence/CMR.