Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Incumbent Was Publicis' Team One

By Published on .

SAN FRANCISCO (AdAge.com) -- Air New Zealand moved its advertising account to Omnicom Group's BBDO West, Los Angeles, the agency announced today.

The account was awarded without a review. Publicis Groupe's Team One, El Segundo, Calif., was the air carrier's previous agency.

Branding and promotions
The agency said the account, expected to be carry billings of $5 million to $10 million, will include branding and promotions. In addition to creative, BBDO will handle U.S. media buying. BBDO's sibling, Colenso/BBDO, Auckland, handles the account in New Zealand.

Air New Zealand spent $2.8 million on advertising in the U.S. in 2002, and $1.4 million for the first quarter of 2003, according to TNS/Media Intelligence/CMR.

Most Popular