BBDO WINS ASSIGNMENT FOR BANK OF AMERICA

Account for New Investment Service

By Published on .

NEW YORK (AdAge.com) -- Bank of America, Charlotte, N.C., announced it hired Omnicom Group's BBDO Worldwide, New York, to handle a project for its Asset Management Group.

BDDO will handle an

Related Stories:
BANK OF AMERICA LAUNCHES MEDIA REVIEW
Buying and Planning Account Currently With Initiative
BANK OF AMERICA QUADRUPLES ETHNIC AD BUDGET
Declares Its Primary Business Is Multicultural
ad campaign for the launch of an undisclosed new investment service. A spokesman for the bank would not detail the new product.

Billings were not disclosed, but Bank of America spent $167 million in U.S media last year, according to Taylor Nelson Sofres' CMR.

The assignment does not affect the bank's relationship with Interpublic Group of Cos.' Bozell, New York, which handles its consumer efforts. The bank spokesman said the selection was made without a review.

Most Popular