BBDO WORLDWIDE PICKS UP $35 MIL EUROPEAN RICE ACCOUNT

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NEW YORK (AdAge.com) -- Mars' European food division Masterfood, Verden, Germany, is moving the $36 million European account for Uncle Ben's rice to Omnicom Group's BBDO Worldwide from D'Arcy Masius Benton & Bowles, part of Bcom3 Group.

Grey Global Group's Grey Worldwide also pitched.

The three Mars agencies will face each other again in late October in a pitch for the Mars bar account in Europe.

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