Wieden & Kennedy New York Names BBH's David Kolbusz Exec Creative Director

Helped Steer Winning Campaigns for The Guardian, Unilever's Axe at BBH

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David Kolbusz
David Kolbusz

Wieden & Kennedy has named David Kolbusz executive creative director at the agency's New York office; he had been deputy executive creative director and partner at BBH London.

Mr. Kolbusz is an award-winning creative who helped steer some celebrated campaigns at the U.K.'s shop, including The Guardian's "Three Little Pigs" and Axe Unilever's "Apollo" effort, which promised to send nearly a dozen contest winners into space, as well as the brand's 2014 Super Bowl push "Peace."

Mr. Kolbusz fills one of the lead creative posts that has been vacant since the departure of executive creative directors Scott Vitrone and Ian Reichenthal in November to join Barton F. Graf 9000. Mr. Kolbusz will start his new role this summer.

"David is one of the most exciting creative leaders working today," said Wieden & Kennedy Co-Global Executive Creative Director Mark Fitzloff in a statement. "He's also a smart, funny, quirky guy who seems tailor-made for the culture of Wieden+Kennedy."

Before BBH, Mr. Kolbusz, a native of Canada, had worked at other top creative shops, including Goodby, Silverstein & Partners, on clients including Denny's, Logitech and Haagen-Dazs, and Mother, London, where he worked on Orange. He began his creative career at TBWA/Toronto.

Mr. Kolbusz joins the agency at a creative high point. The shop in recent years has turned out memorable work for Southern Comfort, including the award-winning "Whatever's Comfortable" push, and the much buzzed-about "Departure Roulette" for Heineken. Other clients include Delta, ESPN, Brand Jordan, ABC, and most recently, The Gap, for which it won global creative in March.

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