Beattie McGuinness Bungay Gets Set to Open New York Office

Agency Aims to 'Bring to the U.S. Market a Tiny Grain of What Obama Has Brought to the U.S. People in Terms of Hope'

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NEW YORK ( -- Beattie McGuinness Bungay, the U.K. ad agency founded in 2005 by ex- TBWA creative director Trevor Beattie, is finalizing plans for an office in New York, due to open this summer.

In November 2008, BMB sold a 49% stake to Cheil Worldwide, the South Korean agency that's 20% owned by Samsung. The deal brought together two agencies with ambitious expansion plans: As well as the New York office, two more offices in Singapore and South America are part of BMB and Cheil's long-term goals.

Speaking at a dinner in London recently, BMB founder Andrew McGuinness announced the agency's ambition to "bring to the U.S. market a tiny grain of what Obama has brought to the U.S. people in terms of hope."

No clients have yet been finalized for New York, but the agency is expected to start with a small operation in the U.S. BMB's clients in the U.K. include Samsung, Coors Brewers-owned Carling, Diageo, Ikea, Virgin, McCain Foods and ING Direct.

"We're very close to securing our team," Mr. McGuinness said. "The key thing for us is that it grows to be a U.S. agency in its own right, rather than the offshoot of a U.K. agency. If in 12 months time people in New York say, 'You know those guys have also got an office in London,' that will be a success."

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