BEECH-NUT NARROWS REVIEW

Three to Pitch for $10-$15 Million Account

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CHICAGO (AdAge.com) -- Beech-Nut baby food narrowed its $10 million to $15 million integrated marketing review to three finalists.

The agencies moving on are Cramer-Krasselt, Chicago; Kirshenbaum Bond & Partners, New York; and Rodgers Townsend, St. Louis, said Charlie Claggett, president of St. Louis-based Claggett Creative Consulting, which is handling the review.

The incumbent is

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BEECH-NUT STARTS INTEGRATED MARKETING REVIEW
Six Agencies Pitch $10-$15 Million Account
Interpublic Group of Cos.' Suissa Miller, Los Angeles.

A decision is expected by the end of May.

Beech-Nut, marketed by Milnot Holding Corp's Beech-Nut Nutrition Corp., did not return calls for comment by press time.