BEN & JERRY'S NARROWS REVIEW

Four Agencies Vie for Ice Cream Marketer's $4 Million Account

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NEW YORK (AdAge.com) -- Ben & Jerry's Homemade has narrowed the review for its roughly $2 million to $4 million creative account to four agencies and has said it will make the final decision by the end of October.

The competing agencies

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include Cliff Freeman, New York; Crispin Porter Bogusky, Miami, which is partly owned by MDC Communications Corp; Interpublic Group of Cos.' Bozell, New York; and Fitch Worldwide, Ann Arbor, Mich.

Marty Hogan, Ben & Jerry's newly named director of brand marketing, is working with consultant AAR Partners, New York, to coordinate the review.

The South Burlington, Vt.-based ice cream marketer is owned by Unilever.

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