The planned move was originally reported in a story in the Feb. 3 print edition of Advertising Age.
The agency developed the advertising component of the "Real" marketing platform that broke domestically last month, despite Coke's claims that Interpublic Group of Cos. was the primary force in the estimated $250 million to $300 million campaign.
'An invaluable partner'
"Berlin Cameron has done an
Berlin Cameron replaces Interpublic's McCann-Erickson Worldwide as the creative agency of record for Coca-Cola Classic in the U.S. McCann and other Interpublic agencies will continue their role as a creative consultant and idea generator outside the U.S.