BERLIN CAMERON/RED CELL GETS COKE CLASSIC ACCOUNT

WPP Agency Developed 'Real' Campaign

By Published on .

NEW YORK (AdAge.com) -- Coca-Cola Co. today named WPP Group's Berlin Cameron/Red Cell, New York, its creative agency of record for Coca-Cola Classic in North America.

The planned move was originally reported in a story in the Feb. 3 print edition of Advertising Age.

The agency developed the advertising component of the "Real" marketing platform that broke domestically last month, despite Coke's claims that Interpublic Group of Cos. was the primary force in the estimated $250 million to $300 million campaign.

'An invaluable partner'
"Berlin Cameron has done an

Original 02.03.2003 Story:
COCA-COLA ACCOUNT TO GO TO BERLIN CAMERON
IPG Is Lead Partner; WPP Gets U.S. Creative
excellent job helping us create and express the 'Real' marketing platform," said Chris Lowe, chief marketing officer for Coca-Cola North America. "They've become an invaluable partner, and we're looking forward to working together with them to develop and evolve the next phase of 'Real' as we integrate the concept throughout all our Coca-Cola classic marketing initiatives in the U.S."

Berlin Cameron replaces Interpublic's McCann-Erickson Worldwide as the creative agency of record for Coca-Cola Classic in the U.S. McCann and other Interpublic agencies will continue their role as a creative consultant and idea generator outside the U.S.

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