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Berlin Cameron Wins Creative Ad Account for Hennessy Cognac

Beats Out Margeotes Fertitta Powell for MHLV Brand

By Published on .

NEW YORK (AdAge.com) -- Moet Hennessy Louis Vuitton awarded creative duties to WPP Group's Berlin Cameron Partners, New York, for its Hennessy brand. The agency won the account in a pitch against MDC Communications' Margeotes Fertitta Powell.
Henessy is the No. 1 cognac, with 3.7 million cases shipped in 2005.
Henessy is the No. 1 cognac, with 3.7 million cases shipped in 2005.

Sales up 3%
Hennessy is the No. 1 cognac, having shipped an estimated 3.7 million cases in 2005, up about 3% from the year-earlier period, according to trade journal Impact. The brand could thank Snoop Dogg for his part in the drink's popularity. The star has rapped about Hennessy's VSOP cognac, and Hennessy arranged to stock the backstage area during his tour with rockers Linkin Park and Korn. Nods from the hip-hop world have helped cognac move from a geriatric cocktail into a luxury item coveted by young adults.

Ad spend
In 2005, LVMH spent $4.5 million on U.S. advertising for the brand, according to TNS Media Intelligence. Hennessy and Berlin Cameron, part of the Voluntarily United Group of Agencies, did not return calls immediately.

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Jeremy Mullman contributed to this report.
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