Berlin Cameron beat out Maxxcom's
The incumbent, Havas' Arnold, Boston, took itself out of the review earlier in the process.
Increased ad spending
Dean Foods said last December it would radically increase what it spends on advertising for Silk and was planning the first TV campaign behind the product. According to one executive, the company's agency brief said it was planning to spend an estimated $30 million on the brand. Silk is one of the country's top-selling organic consumer package goods, according to Spins, a natural foods tracking company.
In 2002, Boulder, Colo.-based White Wave, owned by Dean's Food, spent $4.2 million in measured media, according to TNS Media Intelligence/CMR; for the first eight months of this year it spent $3.1 million.