One of the retailer's incumbent agencies, Omnicom Group's GSD&M, Austin, Texas, is still in the review, along with WPP Group's Ogilvy & Mather, New York; Publicis Groupe's Saatchi & Saatchi, New York; and Interpublic Group of Cos.' Martin Agency, Richmond, Va., and Draft FCB Group, Chicago.
Those agencies which didn't make it to the next round are MDC Partners' Kirshenbaum Bond & Partners, New York, Publicis Groupe's Publicis USA and Leo Burnett, Chicago, and WPP's JWT.
The retail giant's other incumbent, independent Bernstein Rein, Kansas City, Mo., has been cut from the review. The agency today released a statement via e-mail confirming it is ending its 32-year partnership with Wal-Mart as of Jan. 31, 2007.
Robert Bernstein, the agency's president-CEO, in the statement said, "We're very proud of our long partnership and what it has accomplished, something unprecedented in business history -- helping a small, regional chain become the world's largest retailer."
The other shops in the review declined to comment and referred calls to the marketer. Wal-Mart spokeswoman Gail Lavielle declined to comment on the review. Review consultant Select Resources International, Santa Monica, Calif., did not return calls at press time.