Wins Sandwich Chain's $15-$20 Million Account

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NEW YORK ( -- Sandwich chain Blimpie International, Atlanta, tapped Bcom3 Group's Kaplan Thaler Group to handle its advertising account.

The New York-based agency beat Interpublic Group of Cos.' Fitzgerald & Co., Atlanta, and Panoramic Communications' Earle Palmer Brown, New York, for the account.

The review for the assignment, which includes all creative and strategic work, was handled by consultancy Hasan & Co., Raleigh, N.C.

Billings are estimated between $15 million and $20 million.

The previous agency, Kirschenbaum Bond & Partners, New York, was the agency of record.

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