FEBRUARY A CRUEL MONTH FOR GM, FORD
Overall Vehicle Sales Down as Rivals Report Record Increases
GM TO CUT ADVERTISING FOR INCENTIVE PROGRAMS
Could Slash Ad Budget by $200 Million
GM REPORTS $8.6 BILLION LOSS FOR 2005
North America Continues to Drag Down Automaker's Results
GM TO LOWER PRICES ON MOST 2006 VEHICLES
Cites Challenge From Asian Automakers
Modernista, which has handled GM’s Hummer brand since 2000, gets Cadillac’s CTS sedan, SRX crossover, performance V-Series models and other unnamed cross-brand projects, the spokesman said. Burnett's Troy, Mich., office keeps the Escalade SUV, and DTS, STS and XLR roadster car lines.
New marketing director
The shift comes less than two months after Liz Vanzura was tapped as marketing director at Cadillac from the same job at GM’s Hummer.
James Moore, president of Burnett Detroit and the agency’s global account director, declined to comment. Burnett CEO Tom Bernardin wasn’t available for comment.
Cadillac spent $226 million in U.S. measured media on national advertising alone last year, according to TNS Media Intelligence. Dealer advertising added another $97 million to the total. Although Cadillac said this week its February sales skidded 1.1% in the U.S. to 16,251 units vs. February 2004, its sales for the first two months of the year are up 1.7% to 30,984 vehicles.