Select Resources International, West Hollywood, Calif., which handled the review, declined comment. Grey Worldwide had no comment.
David Grabski, marketing and operations manager for the automaker's Western region, said he could neither confirm nor deny BMW had picked and was negotiating with a winner. He said he expected an announcement to come in the next 48 hours.
Other finalists in the creative pitch were independent Heil-Brice Advertising, Newport Beach, Calif.; Publicis Groupe's Publicis & Hal Riney, San Francisco, and 11-year incumbent Mendelsohn/Zien, Los Angeles, which is minority-owned by Hakuhodo.
Another independent, Secret Weapon Marketing, Santa Monica, dropped out Nov. 25.