BOB'S STORES CREATIVE ACCOUNT GOES TO ARNOLD

Work Estimated at $6 Million

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NEW YORK (AdAge.com) -- TJX Cos.' Bob's Stores has selected Havas' Arnold Worldwide, New York, to handle broadcast creative duties on its $6 million account, according to the search consultant.

Arnold's competition for the account was

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Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos in Boston; Stamford, Conn.-based independent North Castle Partners; and New York independent Tucker Hampel Stefanides & Partners.

Pile & Co., Boston, managed the review.

Bob's Stores is a retail apparel and footwear chain. Last year, it spent $5.6 million on measured media, according to TNS' Media Intelligence/CMR, though it did not become part of TJX until the end of December.

Bob's prior agency was Boston independent Clarke Goward. The review was called in January.

TJX is headquartered in Framingham, Mass.

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