BOB'S STORES NARROWS CREATIVE REVIEW TO FOUR

Retailer's Media Shop Hill Holliday Included

By Published on .

NEW YORK (AdAge.com) -- Retailer TJX Co.'s Bob's Stores has narrowed the review of its broadcast advertising creative account to four agencies.

Bob's will hear presentations from

Related Stories:
HILL HOLLIDAY TO HANDLE BROADCAST FOR BOB'S STORES
Estimated $6 Million Account Covers Buying and Planning
GOTHAM WINS RETAILER HOMEGOODS' ACCOUNT
Discount Chain's Assignment Worth $5 Million
independent Tucker Hampel Stefanides & Partners, New York; Havas' Arnold Worldwide, New York; Stamford, Conn.-independent North Castle Partners; and Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos in Boston.

Billings not disclosed
Billings were not disclosed, but the Northeastern retailer received $5.5 million in measured media last year, according to TNS Media Intelligence/CMR.

Pile & Co. is handling the review. An agency will be selected in early April.

Clarke Goward, the Boston independent, had handled Bob's. It is not participating in the review.

Roster shops
Last month, Hill Holliday landed Bob's media planning and buying account without a review, giving the shop the media accounts for all TJX brands. It also handles creative for TJX's Marshalls, a discount department store chain. Agencies doing creative for other TJX brands include Interpublic's Mullen for T.J. Maxx and sibling Gotham for HomeGoods, a home furnishings retailer.

TJX is headquartered in Framingham, Mass.

Most Popular