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BOSTON BEER CUTS TWO; BLIMPIES READIES REVIEW

Published on .

NEW YORK (AdAge.com) -- The review for Boston Beer Co.'s estimated $15 million media buying and planning assignment is down to Zenith Media, owned jointly by Publicis Groupe and Cordiant Communications Group, and Interpublic Group of Cos.' Initiative Media.

Meanwhile, Blimpie International expects to send about 12 requests for proposals the week of Nov. 12 for its estimated $16 million account review, scheduled for a mid-January decision. In August, Blimpie split with Kirshenbaum Bond & Partners. Hasan & Co., Raleigh, N.C., is the consultant.

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