BOSTON BEER TAPS ZENITH

Beats Out Initiative for Media Buying, Planning Work

By Published on .

BOSTON (AdAge.com) -- Boston Beer Co. has selected Zenith Media, New York, to handle its media planning and buying account.

Zenith beat

Related Story:
BOSTON BEER TAPS BIG CHAIR FOR SAM ADAMS
out Interpublic Group of Cos.' Initiative Media, New York, for the work.

Billings were estimated at $30 million, though the marketer of Samuel Adams Boston Lager and other specialty brews spent just $14 million in measured media last year, according to Taylor Nelson Sofres' CMR.

The incumbent was Grey Global Group's MediaCom. Zenith is owned by Publicis Groupe and Cordiant Communications Group.

Most Popular