BOSTON SHOP WINS CIDER ACCOUNTS

Clark Goward Wins Shootout for Strongbow, Woodchuck

By Published on .

BOSTON (AdAge.com) -- Bulmers America, Newton, Mass., has retained independent Boston shop Clark Goward to handle its Strongbow and Woodchuck cider accounts, the company said.

Strongbow is worth about $2 million, and Woodchuck's budget is being worked out.

Clark Goward competed against Fort Franklin and Gearon Hoffman, both Boston independent shops, as well as Panoramic Communications' Earle Palmer Brown, New York.

Bulmers is part of the U.K.-based HP Bulmer Ltd.

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