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Cablevision's MSG to Relaunch as 24-Hours Channel

By Published on .

NEW YORK (AdAge.com) -- Cablevision Corp.'s Madison Square Garden Network has awarded its $8 million account to Bouchez Kent & Co., New York.

The creative assignment is for the network's April 1 relaunch as a 24-hour channel, which will include an expanded sports report, new talent and 50 New York Mets games.

The campaign will be branded with the tagline "This is our town."

Bouchez Kent beat out Hemple Stefanides and Wolfe/Doyle Advertising, both New York.

Consultant Matchworks, New York, handled the review.

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