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Assignment for John Frieda Products Covers Creative, Media Buying

By Published on .

NEW YORK (AdAge.com) -- Bozell, New York, was awarded the creative and media buying account for John Frieda Professional, said Brad Kirk, vice president of marketing for Andrew Jergens Co., a unit of Kao Corp.

Mr. Kirk said the Frieda account was previously handled in-house.

Bozell, part of Interpublic Group of Cos., already handles advertising for several Andrew Jergens Co. brands, including Jergens skin-care lotion.

The agency could not be reached for comment by press time.

Frieda spent $12 million on measured media in 2001 and $9.4 million from January to July of this year, according to Taylor Nelson Sofres' CMR.

Frieda, maker of hair-care products, was recently acquired by Andrew Jergens.

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