BOZELL WINS FINLANDIA VODKA BUSINESS

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NEW YORK (AdAge.com) -- Interpublic Group of Cos.' Bozell, New York, has won the $10 million Finlandia vodka account.

Owned by Brown-Forman, marketer of Southern Comfort and Canadian Mist, and Altia Group of Helsinki, Finlandia's most recent agency was Mezzina/Brown in New York.

Bozell bested sibling shop Lowe Lintas & Partners and Havas Advertisings' Arnold Worldwide Partners, Boston.

Jane Maas, an independent consultant based in West Hampton Beach, New York, handled the review.

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