BP MOVES $30 MILLION ARCO ACCOUNT TO OGILVY

WPP Network Also Has Castrol Business

By Published on .

DETROIT (AdAge.com) -- BP is moving the estimated $30 million account for its Arco-brand gasoline stations and minimarts from independent Rubin, Postaer & Associates, Santa Monica, Calif., to WPP Group's Ogilvy & Mather Worldwide, Culver City, Calif.

Ogilvy handles

Related Story:
CASTROL CONSOLIDATES ACCOUNTS WITH WPP SHOPS
MindShare, Ogilvy to Handle Global Creative and Media Biz
BP's global account, which also includes the Amoco brand in the U.S. Arco, acquired by BP in 1999, operates some 1,700 stations on the West Coast.

Rubin won the account in September 1995.

Ogilvy will assume the account June 1, said Kris Kaligian, advertising manager for the client's West Coast retail unit.

BP wants to "manage all its advertising through a single global structure" while keeping the "distinctive personalities of all the brands," she said.

In November, BP-owned Castrol motor oil consolidated its global creative and media business at Ogilvy and sibling MindShare.

Most Popular