Interpublic's Deutsch, Los Angeles,
Media First International, acquired last month by Interpublic, will add MediaVest's $200 million in national broadcast and syndicated TV media buying to the estimated $50 million in cable and print buying it already handles, according to one executive.
A Burger King spokeswoman said the company would not comment on rumors or speculation.
Deutsch declined to comment. D'Arcy, MediaVest and Media First did not return calls for comment at press time.
The recent shift bolsters Interpublic's relationship with the fast-food chain. Already, Interpublic's DraftWorldwide, Chicago, and Campbell-Mithun, Minneapolis, handle Burger King's promotional and children's marketing, respectively.