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BURGER KING MEETS WITH AGENCIES FOR ADULT ASSIGNMENT

By Published on .

CHICAGO (AdAge.com) -- Diageo's Burger King Corp., seeking a successor to Interpublic Group of Cos.' McCann-Erickson Worldwide, New York, on its adult marketing assignment, is meeting with agencies including Interpublic's Martin Agency, Richmond, Va.; McCaffrey Ratner Gottlieb & Lane, New York, and others.

The meetings were said to include Burger King field marketing agency D'Arcy Masius Benton & Bowles, New York, a Bcom3 Group agency whose sibling, Leo Burnett Worldwide, Chicago, handles McDonald's Corp. kid's marketing.

D'Arcy CEO John Farrell denied D'Arcy was meeting with Burger King for anything outside of field marketing.

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