BURNETT DECLINES INVITE TO POLAROID REVIEW

Agency Is Incumbent on Account Since 2000

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NEW YORK (AdAge.com) -- Publicis Groupe's Leo Burnett USA said it declined an invitation from Polaroid to participate in the marketer's current review.

The Chicago advertising agency has

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been Polaroid's agency of record since 2000. The Waltham, Mass.-based company opened its review earlier this month and is talking to agencies on an invitation-only basis.

'Work speaks for itself'
"We believe our work, and the results that work has produced in the marketplace, speaks for itself," the agency said in a press release.

Polaroid declined to comment on its agency relationships.

The company had said it is looking at all of its marketing, including creative and media services. Media is handled by Burnett sibling Starcom, also based in Chicago.

Polaroid spent $15 million in measured media in the U.S. in 2002, according to TNS Media Intelligence/CMR.

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