Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


E! Signs With Endeavor Marketing Solutions for Placement Deals

By Published on .

LOS ANGELES (AdAge.com) -- Endeavor Marketing Solutions, the marketing arm of the Endeavor talent agency, has signed the cable entertainment network E! as a client to help find it media and marketing partnerships.

The deal also includes tie-ins for E! advertisers' products and services.

EMS had a similar deal with broadcast network UPN with which it did a number of tie-ins -- including product placement -- for a number of marketers represented by OMD USA in UPN shows last season. OMD is a media buying and planning agency of Omnicom Group.

Endeavor ended its relationship with the Viacom-owned UPN when sibling CBS took over the operations of UPN earlier this year.

Most Popular