CABLE NETWORK LOOKS FOR PRODUCT TIE-INS

E! Signs With Endeavor Marketing Solutions for Placement Deals

By Published on .

LOS ANGELES (AdAge.com) -- Endeavor Marketing Solutions, the marketing arm of the Endeavor talent agency, has signed the cable entertainment network E! as a client to help find it media and marketing partnerships.

The deal also includes tie-ins for E! advertisers' products and services.

EMS had a similar deal with broadcast network UPN with which it did a number of tie-ins -- including product placement -- for a number of marketers represented by OMD USA in UPN shows last season. OMD is a media buying and planning agency of Omnicom Group.

Endeavor ended its relationship with the Viacom-owned UPN when sibling CBS took over the operations of UPN earlier this year.

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