The deal also includes tie-ins for E! advertisers' products and services.
EMS had a similar deal with broadcast network UPN with which it did a number of tie-ins -- including product placement -- for a number of marketers represented by OMD USA in UPN shows last season. OMD is a media buying and planning agency of Omnicom Group.
Endeavor ended its relationship with the Viacom-owned UPN when sibling CBS took over the operations of UPN earlier this year.