Cadbury Begins Media Review for Beverage Business

Company Spent $150 Million on Dr Pepper, Other Drink Brands Last Year

By Published on .

CHICAGO (AdAge.com) -- Cadbury Schweppes Americas Beverages is reviewing its $150 million media business.

The review pertains only to beverage brands and does not include the company's Cadbury Adams confectionery business. Creative, handled WPP Group's Y&R, is unaffected.

Done by year end
Sibling Mediaedge:cia, the incumbent, has been invited to participate in the media review, which should be completed by year end.

Cadbury spent $86 million advertising its Dr Pepper brand alone in 2006. The combined business is more worth more than $150 million, according to an executive familiar with the company's media buying.

"CSAB's beverage brands, including Dr. Pepper, Snapple, Mott's and Sunkist, continue to experience significant growth," a Cadbury spokesperson said in announcing the review. "We've had a long and positive relationship with Mediaedge:cia over the years. This search is a reflection of our desire to best prepare ourselves for the changing media landscape."

Cadbury has retained Roth Associates to handle the search.
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