The lottery renewed two
The lottery also has signed a new agreement with Casanova Pendrill Publicidad, which is 49% owned by Interpublic Group of Cos., for Spanish-language advertising. The agreement added 18 months to Casanova's current contract with the lottery, originally for $35 million, which began in 1998. The lottery also approved a $5 million expenditure to cover the contract extension.
In its report in August to the commission, lottery staff members said the shop's negotiations resulted in the state's acquisition of an additional $420,000 in media value. The lottery expects to save $25,000 per year on average under the new agreement.
The three contracts were approved last month.