Jim Hasegawa, marketing director, said responses are due Feb. 27 from the four shops:
After the lottery staff reviews the proposals, on March 5 it will make its choice, naming a so-called apparent successful bidder. Then on April 11, the lottery staff will take its recommendation as to the apparent winner to the California Lottery Commission for a final vote, Mr. Hasegawa said.
The new bid section in this long-running review contains a very specific seven-page document outlining media costs and profits on the account.
The commission initially awarded its account to DDB. Grey protested, citing issues with disclosures on media buying agencies. A second pitch was called, with FCB named the apparent winner. DDB, however, threatened legal action based on FCB's stated media buying costs.