CALIF. LOTTERY NAMES FIVE FINALISTS

Grey, DDB Among the Contenders

By Published on .

SAN FRANCISCO (AdAge.com) -- The California Lottery named five agencies as finalists for its four-year, $100 million general market advertising contract.

Contenders
The contenders are: Grey Global Group's

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Grey Worldwide, Los Angeles, the incumbent; Omnicom Group's BBDO West, San Francisco and Los Angeles, and DDB Worldwide, Los Angeles, with its sibling shops OMD and Alcone; Interpublic Group of Cos.' Dailey & Associates, West Hollywood, Calif.; and independent Ground Zero, Los Angeles, which handles the California Department of Health's anti-smoking campaign.

Dropped from the pitch were Interpublic's Foote Cone & Belding, San Francisco, and McCann-Erickson Worldwide, Los Angeles. Triple Play, consisting of three independent shops -- Ruynon Saltzman & Einhorn, Sacramento; Horizon Media and WongDoody, Los Angeles -- pitching jointly, also did not make they cut.

Tortured search
DDB, FCB and McCann-Erickson have been down this tortured review process before with the Lottery commission. The agencies in earlier reviews had all been named apparent successful bidders of the highly sought after ad contract, only to watch as the reviews were nullified either due to failures to disclose agency ownership or due to other technicalities, such as faxing rather than hand-delivering documents to Lottery offices in Sacramento.

Presentations will be made in February, and the apparent successful bidder is expected to be approved at the board's March meeting, with the contract going into effect in the spring.

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