The contenders are: Grey Global Group's
Dropped from the pitch were Interpublic's Foote Cone & Belding, San Francisco, and McCann-Erickson Worldwide, Los Angeles. Triple Play, consisting of three independent shops -- Ruynon Saltzman & Einhorn, Sacramento; Horizon Media and WongDoody, Los Angeles -- pitching jointly, also did not make they cut.
DDB, FCB and McCann-Erickson have been down this tortured review process before with the Lottery commission. The agencies in earlier reviews had all been named apparent successful bidders of the highly sought after ad contract, only to watch as the reviews were nullified either due to failures to disclose agency ownership or due to other technicalities, such as faxing rather than hand-delivering documents to Lottery offices in Sacramento.
Presentations will be made in February, and the apparent successful bidder is expected to be approved at the board's March meeting, with the contract going into effect in the spring.