CALIF. LOTTERY THROWS OUT REVIEW RESULTS

$125 Million Ad Account Goes Into Review for Third Time

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SACRAMENTO, Calif. (AdAge.com) -- In the latest twist of an extraordinary saga, the California Lottery Commission
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today decided to convene a third review for its $125 million, five-year advertising contact.

'Jackpot Room'
Meeting in the "Jackpot Room" of the commission's headquarters here, the four commissioners approved the recommendation submitted by lottery Director and CEO Joan Wilson to cancel the request for proposal that initiated the latest round of bids in what has become one of the most contentious business competitions the industry has seen in recent years.

Thrown out
The commission had thrown out the results of the first two reviews for the account.

After the decision, commission chairman David Rosenberg quipped that he hoped "the third time would be the charm."

Ownership disclosures
The decision to throw out the last contract -- which was awarded to Interpublic Group of Cos.' McCann-Erickson Worldwide -- was based on the agency's failure to meet minimum requirements for ownership disclosures, the commission said.