BBDO WEST WINS $100 MILLION CALIF. LOTTERY REVIEW
But Lottery Commission Now Lacks a Quorum
CALIF. LOTTERY NAMES FIVE FINALISTS
Grey, DDB Among the Contenders
CALIF. LOTTERY ISSUES 'PRE-RFP' FOR AD ACCOUNT
Agency Proceeding Cautiously Toward Next Round of Agency Search
CALIF. LOTTERY DIRECTOR LEAVES
Details of Departure Unclear; Move Follows Chaotic Ad Reviews
The appointment will once again create a quorum for the government body that runs the state's lottery and approves major contracts -- including advertising contracts -- before they take effect. The appointment must be confirmed by the state Senate.
Approval vote needed
Last week, the Lottery named Omnicom Group's BBDO West of San Francisco the latest apparent successful bidder for its four-year advertising account. But there was some question about the timing of the required commission approval vote because the four-member commission had only two sitting members.
Gov. Schwarzenegger appointed Rachael Montes as the third sitting member. The 58-year-old Republican and beauty shop operator was previously the first Hispanic mayor of the southern California town of El Monte.
The Lottery officially is expected to award the contract following a vote by the commission sometime next month.
No protests filed
In a related event that actually wasn't, the deadline for filing a protest against BBDO's apparent win came and went without incident yesterday. Three previous advertising account reviews and awards were marred and nullified by protests from losing bidders.