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Beats Busch Parks Roster Shop DDB

Published on .

NEW YORK (AdAge.com) -- Anheuser-Busch Cos.' Sea World tapped Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich., to handle creative for its estimated $15 million account.

The shop beat Omnicom Group's DDB Worldwide, Chicago, which handles Busch Entertainment Corp.'s Busch Gardens and two water parks.

Omnicom's GSD&M, Austin, was the incumbent.

A Busch Entertainment spokesman confirmed the win. Media will remain in-house with the Busch Media Group.

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