Campbell Mithun has named David Carter its new chief creative officer.
Mr. Carter is the second major recruit CEO Rob Buchner has brought on since joining the Interpublic agency in July of last year. Mr. Buchner also hired Denis Budniewski as director-account leadership and growth from Fallon in the fall.
Mr. Carter has been freelancing and consulting for a little more than a year. Prior to that, he was senior creative director at BBDO in New York, a position he left at the end of 2012. Mr. Carter succeeds Heath Rudduck, who will remain at Campbell Mithun as exec creative director overseeing the agency's digital and social-media departments -- a move that Mr. Buchner said is Mr. Rudduck's "natural strength."
"David is someone who has many years of working on iconic brands in a big-stage environment, but he's always embraced the emerging side of our business," said Mr. Buchner. "He always finds a way to deliver stories in an immersive, interactive way. He gets technology, understands the importance of strategy, and he knows how to put it all together. That fits perfectly into our vision, and he and I share a similar view of where the demand is in our field right now."
This isn't the first time Mr. Carter and Mr. Buchner have worked together. Their ties go back to Fallon, where Mr. Carter worked from 1998 to 2005. Mr. Carter is perhaps best known as co-creator of BMW Films, which he worked on while at Fallon. He's also served clients including Amazon, Starbucks, AT&T, HBO, Chrysler, Jeep, Pepsi and Glenlivet Whisky.
Prior to joining Campbell Mithun as CEO, Mr. Buchner spent 24 years at Publicis Groupe's Fallon, Minneapolis, most recently as the agency's chief marketing officer. At Fallon , Mr. Buchner worked with his brother, Mike Buchner, who is CEO.