Advancing in the review process are: Publicis Groupe's Kaplan Thaler Group, New York, the incumbent, which is pitching with Publicis UK, London; Omnicom's Element 79 Partners, Chicago, with sibling Abbott Mead Vickers BBDO, London; Interpublic Group of Cos.' McCann-Erickson Worldwide, New York and London; and independent Faulds Advertising, London, which is pitching alone.
A decision is expected in the spring.
The banking company -- one of the largest credit card issuers in the U.S. -- launched the review late last year. The account previously was at Publicis' D'Arcy Masius Benton & Bowles, but went into review when Publicis decided to close down the agency following the acquisition of D'Arcy's parent, Bcom3 Group.
In 2001, Capital One, based in Falls Church, Va., spent $145 million in measured media in the U.S., according to Taylor Nelson Sofres' CMR.