CAR DEALERSHIP SONIC TAPS AGENCY FOR NORTHERN CAL

Sullivan-St.Clair to Handle $10 Million Account

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DETROIT (AdAge.com) -- Car dealership chain Sonic Automotive, Charlotte, N.C., tapped Sullivan-St.Clair Marketing/Public Relations, Mobile, Ala., for its $10 million Northern California account.

The agency said it plans to service the account from Mobile.

The other contenders were Hall Communications, Las Vegas; Larry John Wright, Mesa, Ariz.; and Marketshare Advertising, Fotthill Ranch, Calif.

The account had been without an agency for more than a year.

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