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CAR-RENTAL MARKETER ENTERPRISE MOVES MEDIA ACCOUNT

PHD Picks Up Duties From 10-Year Incumbent MediaVest

By Published on .

NEW YORK (AdAge.com) -- Enterprise Rent-A-Car has parted ways with Publicis Groupe's MediaVest, a unit of Starcom MediaVest Group, after 10 years. The St. Louis-based marketer said it is moving the media buying and planning account to Omnicom Group's PHD.

Enterprise said the agency switch was preceded by a review that had involved four media agencies, including the incumbent. The company did not wish the reveal the other participants.

Changing needs
"We worked with MediaVest for a decade and overall benefited from their knowledge. As our company has grown our needs have changed," a spokeswoman for Enterprise said. She declined to elaborate on what the new needs were.

PHD was not immediately available for comment, and MediaVest referred calls to the marketer.

Enterprise spent $35.7 million on measured media in 2002, according to TNS Media Intelligence/CMR.

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