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CARAT USA FRONT-RUNNER IN HYUNDAI/KIA REVIEW

Competing for $290 Million Media Account

Published on .

NEW YORK (AdAge.com) -- Aegis Group's Carat USA is considered the front-runner in the review for Hyundai/Kia's $290 million media assignment.

The winner is also now expected to get Hyundai's $70 million local dealer group media account.

Both are now

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held by Cordiant Communications Group's Bates USA West, Irvine, Calif. Bates was not included in the review but is said to be trying to get into it.

The automaker is based in Fountain Valley, Calif.

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