"In terms of media buying and planning, [Carat is] our agency of record," the spokesman said.
Last year, Bank One spent $33 million on measured media, according to Taylor Nelson Sofres' CMR.
The media and creative
That same month, Carat began working on the business. The relationship forced Carat to drop out of the $160 million Bank of America review.
Bank One's most recent ad campaign featured a tie-in with Home Depot, in which the bank issued Home Depot gift cards to new and existing customers.