Wunderman has initially defended the account against Carat; Publicis Groupe's Starlink Worldwide, Chicago; and independents Doner, Southfield, Mich., and A. Eicoff & Co., Chicago. The contenders were further trimmed last month to Carat and Doner, said Christine Sheridan, senior marketing program manager at the Schaumberg, Ill.-based insurer.
The account, estimated at $5 million to $10 million, includes only media planning and buying for the Zurich Direct unit, which markets life insurance directly to consumers via TV, newspaper and direct-mail advertising.
Creative will remain in-house.
Consultancy Bob Wolf Partners TPG, Los Angeles, handled the review.