Independent Cramer-Krasselt beat out MARC USA, Chicago, Bernstein-Rein and Barkely Evergreen & Partners, both Kansas City, Mo., in the final round of pitches.
Hasan & Co., Raleigh, N.C.,
CareerBuilder spokesman Barry Lawrence said the breadth of the work and media invovled has not been determined. Spending is expected to be around $7 million.
Interpublic Group of Cos.' Martin Agency was the incumbent. Martin declined to participate in the new review.
CareerBuilder is moving its headquarters from Reston, Va., to Chicago and sought a Midwest agency. The online job board and recruit service (www.careerbuilder.com) is jointly owned by publishers Tribune Co. and Knight Ridder.