The fully integrated ad launch, to break next year, will encompass advertising, in-store, design and point-of-sale advertising.
Shootout with Arnold
Carmichael Lynch, which also will handle media, won the account in a shootout with Havas' Arnold Worldwide, Boston.
Tommy Bahama is a division of Oxford Industries. Spending for Indigo Palms was not disclosed, but the Tommy Bahama brand received $2 million across its clothing and home furnishings lines in 2002, according to TNS Media Intelligence/CMR.