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CASINO GROUP NAMES MULTICULTURAL AGENCY

Muse, Cordero, Chen to Handle Account for MGM Mirage

By Published on .

NEW YORK (AdAge.com) -- MGM Mirage, which owns and operates 15 casino properties, has tapped Muse, Cordero, Chen & Partners, Los Angeles, as its multicultural agency.

Billings were not

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disclosed, but MGM Mirage spent $7.3 million in U.S. media last year, according to Taylor Nelson Sofres' CMR.

The review was handled by MGM Mirage Advertising, the casino company's in-house agency. Other finalists were HAJ & Associates, a division of MMG Worldwide, Kansas City, Mo.; Grupo N Advertising, Phoenix; Brogan & Partners, Detroit; Urban Hues, Dallas; and YP&B Christian, Orlando, Fla.

Among MGM Mirage's properties are the Bellagio and the MGM Grand Hotel in Las Vegas.

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