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CASINO SEEKS SHOP FOR MULTICULTURAL WORK

MGM Mirage Account Is for Creative and Media

By Published on .

NEW YORK (AdAge.com) -- MGM Mirage, Las Vegas, announced it is seeking an agency to handle creative and media to reach multicultural markets.

The casino company sent requests for proposals this week, and a decision is expected May 3.

The review is being handled by MGM Mirage Advertising, the company's in-house agency.

Billings were not disclosed, but MGM Mirage spent $7.3 million in U.S. media last year, according to Taylor Nelson Sofres' CMR.

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