WPP's Cavalry, Y&R Chicago Name Leyla Dailey Chief Creative Officer

Former Burnett Exec Will Take On Creative Oversight For Both Agencies

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Leyla Touma Dailey.
Leyla Touma Dailey. Credit: Courtesy Cavalry

WPP's Cavalry and sibling agency Y&R Chicago have tapped Leyla Touma Dailey as chief creative officer for both shops, the latest in the move to combine leadership at the agencies.

Ms. Dailey comes to the post from Leo Burnett, where she was senior VP-creative director since 2014. Before that, she held creative director roles at Leo Burnett's Arc and Publicis Groupe sibling agency Digitas. Brands she's worked on over the years include Kellogg, Disney, Walgreen, KitchenAid, Coke, Philip Morris and MillerCoors.

In the new position, Ms. Dailey will oversee creative for both agencies, making her the third exec, along with Karl Turnbull, chief strategy officer, and and Marty Stock, CEO, whose responsibility extends to both shops.

Y&R Chicago and Cavalry had both been without chief creative officers for some time. Jim Larman had been running creative at Cavalry, but left in May 2015. Bill Cimino has been the top creative at Y&R Chicago, but left in early 2015. Y&R did not name a direct replacement and instead promoted Pam Mufson and Jeremy Smallwood to co-executive creative directors.

Mr. Stock had been leading the charge at Cavalry since its inception in 2012, and took on the additional CEO role for Y&R Chicago in May. There are an estimated 100 employees between the two shops.

"We were looking for a creative leader with uncommon talent to master the uncommon challenges of working across our two agencies," said Mr. Stock in a statement. "We're entrepreneurs who happen to work inside the world's most successful marketing communications organization. Leyla's skill set and desire to continuously improve our creative work is critical to what we want to accomplish for our clients."

Cavalry was initially conceived to house the creative and digital accounts for Coors brands and other new products. But in a big blow to the shop, MillerCoors cut Cavalry from the roster in August 2015. The agency has since been working on building a roster of clients, and has handled projects for PepsiCo and Tyson Foods. On its website, Cavalry lists R.J. Reynolds, Aidells sausage and the American Freedom Foundation as new clients. Y&R Chicago, which had long been known for working on Sears' brands, more recently has counted Carfax, Butterball and Famous Footwear as clients.

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