CBS CORP. PUTS $140 MILLION MEDIA ACCOUNT IN REVIEW

Incumbent Carat USA Invited to Participate

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NEW YORK (AdAge.com) -- Just a week after the official Viacom split, the new CBS Corp. has put its $140 million media buying account into review. The review includes most of CBS Corp.’s properties, including broadcast networks CBS and UPN.
Aegis Group’s Carat USA is the company’s agency of record and has been invited to participate in the review.

Aegis Group’s Carat USA is the company’s agency of record and has been invited to participate in the review.

Proposals due Jan. 27
CBS is looking for an agency with offices in New York and Los Angeles. Cheryl Lodinger is conducting the review, for which proposals are due Jan. 27.

"Last week the new CBS Corporation was born and it has a tremendous amount of exciting media assets," said George Schweitzer, president of CBS Marketing Group. "For last three years, we have combined the CBS/UPN account and it’s been at Carat, but with the addition of Showtime, King World, Paramount, Simon and Schuster, CSTV, CBS Digital Media, it’s the right time to take another crack at what’s happening in the media world and how we can service everyone’s needs best. We haven’t had a review in a dozen years and this seems like a good time."

Recently NBC Universal Television Group also conducted a review of its media-buying account, splitting the $140 media buying-and-planning duties between Horizon Media and Publicis Groupe’s Fallon, Minneapolis.

CBS spent $65 million on measured media in 2004 and $31 million in the first six months of 2005, according to TNS Media Intelligence.

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