Which Celebrities Can Give Your Brand Biggest Digital Boost?

Musicians Outscore Actors, Athletes in Talent-Shop Ranking

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Credit: One Direction

Selena Gomez and Christiano Ronaldo are among celebrities that are the most engaged online, according to a new study by Interpublic Group of Cos.' PR and talent shop PMK-BNC.

The Celebrity Digital Strength Index measures the digital presence of 750 celebrities across disiplines including acting, athletics, music, comedy and video on YouTube. The shop ranked the top 10 in each category and the top 10 overall based on social following and engagement metrics for both the talent and their followers. Scoring was based on a scale of 1 to 10, with 10 being the most engaged and having the strongest following in social and digital media. Here's what the index found:

Musicians scored the highest, accounting for 89% of all talent that scored a perfect 10, hijacking the overall ranking. Within each category, more granular information merged. Women didn't make it onto the list of the top 10 most digitally engaged athletes, and the guys on the list were either global athletes or NBA players. The list of the top 10 actors, however, swung back in favor of females. Of the top 10 women, eight rose to prominence on a network featuring a younger audience, such as Disney or Nickelodeon, according to the report.

Ad Age has compiled the rankings below.

*PMK-BNC client

Top 10 Most Engaged Talent in the Digital World

Talent

Score

Selena Gomez*

10

Katy Perry

10

Avril Lavigne

10

One Direction

10

Shakira

10

Taylor Swift

10

Lady Gaga

10

Justin Bieber

10

Chris Brown

10

Mariah Carey*

10

Actors

Score

Selena Gomez*

10

Victoria Justice*

10

Ashley Tisdale

9

Zendaya Coleman*

9

Channing Tatum

9

Kevin Hart

8

Keke Palmer

8

Hilary Duff*

8

Debby Ryan

8

Lea Michele*

8

Athletes

Score

Cristiano Ronaldo

9

Carmelo Anthony*

8

Dwyane Wade

8

Rafael Nadal

7

Lebron James

7

Shaun White

7

Kevin Durant

7

Gerard Pique

7

Kobe Bryant

6

Chris Paul

6

Musicians

Score

Katy Perry

10

Avril Lavigne

10

One Direction

10

Shakira

10

Taylor Swift

10

Lady Gaga

10

Justin Bieber

10

Chris Brown

10

Mariah Carey*

10

Nicki Minaj

10

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