CHAMPION MORTAGE OPENS REVIEW

Had Split With Martin Agency in January

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NEW YORK (AdAge.com) -- Champion Mortgage has hired consultants Jones Lundin Beals to begin a search for a new advertising agency.

Champion had split with Interpublic Group of Cos.' the Martin Agency in January, when Chief Marketing Officer Mark Benson left the company.

Request for proposals
Consultant David Beals said request for

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proposals will go out to agencies later this month and a decision is expected by the end of the year.

Billings were not disclosed, but Champion spent $18 million in measured media in 2002, according to TNS Media Intelligence/CMR.

Champion, a division of KeyBank USA National Association, last month appointed Michael Cacciaguida as its new president.

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