Small agencies are taking over Boston next Wednesday and Thursday for the sixth annual Ad Age Small Agency Conference and Awards. More than 300 small agency founders, executives, creatives, their teams, and partners -- many of whom return to this event again and again -- gather for valuable networking, in addition to inspiration and learnings offered by experts and peers who understand the struggles specific to small agency life.
Among the not-to-be missed sessions:
- Get an inside look at the some of the hottest new campaigns, hand-picked by Ad Age editors. Top brand executives from Converse, Big Lots, and Cape Cod Chips join their small agency partners to showcase their latest work and share the stories behind them;
- Learn how brands can harness the power of human emotions to improve both physical and digital experiences. MIT-backed startup Affectiva has developed a groundbreaking technology that reads emotions in real time. Rana El Kaliouby, its Chief Science Officer, joins Hershey's Frank Jimenez, and Steve McLean of Wild Blue Technologies to reveal how it works, using Hershey's Smile Sampler as a powerful example;
- Gain a global perspective on creativity and innovation -- and how to lead your clients down an innovation path -- from Nico Pimentel, Co-Founder of Argentine's +Castro.
- Get advice and insights on the latest trends in M&A; winning new business; maintaining a gotta-work-there culture when you grow; and keeping it legal on social.
The capper to the event is the Small Agency Awards ceremony, where we'll honor the creative, needle-moving work and the unique cultures of the best small agencies -- and celebrate with performances from Leona Lewis and Timeflies.